Publications

JOURQUAL 3 Ranking: A+

Pfeiffer, J., T. Pfeiffer, M. Meißner, E. Weiß (2020): “Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments,” Information Systems Research, forthcoming. https://doi.org/10.1287/isre.2019.0907

Meißner, M., A. Musalem, J. Huber (2016): “Eye-Tracking Reveals a Process of Conjoint Choice that is Quick, Efficient and Largely Free from Contextual Biases,” in: Journal of Marketing Research, 53 (1), 1-17. https://doi.org/10.1509%2Fjmr.13.0467

Scholz, S. W., M. Meißner, R. Decker (2010): “Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons,” in: Journal of Marketing Research, 47 (4), 685-698. https://doi.org/10.1509%2Fjmkr.47.4.685

JOURQUAL 3 Ranking: A

Peukert, C., J. Pfeiffer, M. Meißner, T. Pfeiffer, C. Weinhardt (2019): “Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption,” Journal of Management Information Systems, 36 (3), 1-34. https://doi.org/10.1080/07421222.2019.1628889

Meißner, M., J. Oll (2019): “The Promise of Eye-Tracking Methodology in Organizational Research: Best Practice Recommendations and Future Avenues,” in: Organizational Research Methods, 22 (2), 590-617. https://doi.org/10.1177%2F1094428117744882

Pfeiffer, J., M. Meißner, J. Prosiegel, T. Pfeiffer (2014): “Classification of Goal-Directed Search and Exploratory Search using Mobile Eye Tracking,” in: Proceedings of the International Conference on Information Systems (ICIS). https://aisel.aisnet.org/icis2014/proceedings/GeneralIS/21/

JOURQUAL 3 Ranking: B

Meißner, M., J. Pfeiffer, C. Peukert, H. Dietrich, T. Pfeiffer (2020): “How Virtual Reality Affects Consumer Choice,” Journal of Business Research, 117, 219-231. https://doi.org/10.1016/j.jbusres.2020.06.004

–> For free access to this article use the following link: https://authors.elsevier.com/a/1bCjFXj-jVa94

Mormann, M., T. Griffiths, C. A. Janiszewski, J. E. Russo, A. Aribarg, N. J. S. Ashby, R. Bagchi, S. Bhatia, A. Kovacheva, M. Meißner, K. J. Mrkva (2020): “Time to Pay Attention to Attention: How Everyone Can Use Process Tracing to Better Understand Consumer Behavior,” Marketing Letters, forthcoming. https://doi.org/10.1007/s11002-020-09520-0

–> For free access to this article use the following link: https://rdcu.be/b4GYr

Musalem, A., R. Montoya, M. Meißner, J. Huber (2020): “Effort Reduction Strategies for Repeated Choices,” Journal of Behavioral Decision Making, forthcoming. https://doi.org/10.1002/bdm.2188

Meißner, M., H. Oppewal, J. Huber (2020): “Surprising Adaptivity to Set Size Changes in Multi-Attribute Repeated Choice Tasks,” Journal of Business Research, 111, 163-175. https://doi.org/10.1016/j.jbusres.2019.01.008

Peukert, C., J. Pfeiffer, M. Meißner, T. Pfeiffer, C. Weinhardt (2019): “Acceptance of Imagined Versus Experienced Virtual Reality Shopping Environments: Insights from Two Experiments,” Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala (Sweden). https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1152&context=ecis2019_rp

Meißner, M., J. Pfeiffer, T. Pfeiffer, H. Oppewal (2019): “Combining Virtual Reality and Mobile Eye Tracking to Provide a Naturalistic Experimental Environment for Shopper Research,” in: Journal of Business Research, 100, 445-458. https://doi.org/10.1016/j.jbusres.2017.09.028

Böger, D., P. Kottemann, M. Meißner, R. Decker (2017): “A Mechanism for Aggregating Association Network Data: An Application to Brand Concept Maps,” in: Journal of Business Research, 79 (1), 90-106. https://doi.org/10.1016/j.jbusres.2017.05.025

Meißner, M., M. Haurand, C. Stummer (2017): “With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands,” in: International Journal of Innovation Management, 21 (6), 28 pages. https://doi.org/10.1142/S1363919617500487

Meißner, M., P. Kottemann, S. W. Scholz, R. Decker (2015): “The Benefits of Computer-based Brand Concept Mapping,” in: Schmalenbach Business Review, 67 (4), 430-453. https://doi.org/10.1007/BF03396928

Meißner, M., R. Decker, S. W. Scholz (2011): “An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement,” in: Journal of Multi-Criteria Decision Analysis, 17 (5-6), 167-177. https://doi.org/10.1002/mcda.461

Meißner, M., R. Decker, N. Adam (2011): “Ein empirischer Validitätsvergleich der ACA, des ASE und des PCPM,” in: Zeitschrift für Betriebswirtschaft, 81 (4), 423-446. https://doi.org/10.1007/s11573-011-0449-8

JOURQUAL 3 Ranking: C

Steiner, M, M. Meißner (2018): “A User’s Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement,” in: Marketing ZfP, 40 (2), 3-25. https://doi.org/10.15358/0344-1369-2018-2

Pfeiffer, J., M. Meißner, E. Brandstätter, R. Riedl, R. Decker, F. Rothlauf (2014): “On the Influence of Context-based Complexity on Information Search Patterns: An Individual Perspective,” in: Journal of Neuroscience, Psychology and Economics, 7 (2), 103-124. https://psycnet.apa.org/doi/10.1037/npe0000021

Meißner, M., S. L. Heinzle, R. Decker (2013): “Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels,” in: Journal of Consumer Behaviour, 12 (3), 223-231. https://doi.org/10.1002/cb.1425

Meißner, M., R. Decker, J. Pfeiffer (2010): “Ein empirischer Vergleich der Prozessaufzeichnungsmethoden Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse,” in: Marketing ZFP, 32 (3), 133-143. https://doi.org/10.15358/0344-1369-2010-3

JOURQUAL 3 Ranking: D

Meißner, M., R. Decker (2010): “Eye-tracking Information Processing in Choice-based Conjoint Analysis,” in: International Journal of Market Research, 52 (5), 591-610. https://doi.org/10.2501%2FS147078531020151X

Monographs

Decker, R., F. Kroll, M. Meißner, R. Wagner (2015): Marketing: Eine entscheidungsorientierte Einführung, Berlin, Springer, TBA.

Meißner, M. (2011): Präferenzmessung für komplexe Produkte und Dienstleistungen, Universitätsbibliothek Bielefeld, Universität Bielefeld (Dissertation).

Other Conference Proceedings (Peer-reviewed)

Oll, J., M. Meißner, A. Bassen (2020): “Goal-Driven and Stimulus-Driven Attention in Sustainable Investing: Insights from an Eye-Tracking Experiment,” Proceedings of the Annual Meeting of the Academy of Management, available at https://journals.aom.org/doi/pdf/10.5465/AMBPP.2020.211.

Peukert, C., F. Brossok, J. Pfeiffer, M. Meißner, C. Weinhardt (2018): “Towards Designing Virtual Reality Shopping Environments,” Proceedings of the 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST), Chennai (India).

Pfeiffer, J., T. Pfeiffer, A. Greif-Winzrieth, M. Meißner, P. Renner, C. Weinhardt (2017): “Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions: An Experiment in a Virtual Supermarket”, in: Schmorrow, D., C. Fidopiastis (Eds.): Augmented Cognition. Neurocognition and Machine Learning. Lecture Notes in Computer Science, Vol. 10284, Springer, Cham, 219-235.

Meißner, M., H. Oppewal, J. Huber (2017): “How Many Options? Behavioral Responses to Two Versus Five Alternatives per Choice,” in: Proceedings of the 2016 Sawtooth Software Conference.

Meißner, M., M. Haurand, C. Stummer (2015): “Does Empowering Consumers Backfire in the Context of Technology Brands like Nokia?,” in: Proceedings of the 44th EMAC Conference, European Marketing Academy (EMAC), 1-7.

Meißner, M., J. Huber, H. Oppewal (2014): “Evidence for Adaptive Information Processing in Decision Sequences,” in: ANZMAC 2014 Conference Proceedings.

Pfeiffer, J., M. Meißner, J. Prosiegel, T. Pfeiffer (2014): “Identifying Goal-oriented and Explorative Information Search Patterns,” in: Proceedings of the Gmunden Retreat on NeuroIS 2014.

Meißner, M., J. Pfeiffer, T. Pfeiffer (2013): “Mobile Eyetracking for Decision Analysis at the Point-of-Sale: Requirements from the Marketing Research and Human-Computer Interaction-Perspective,” in: Proceedings of the 1st International Workshop on Solutions for Automatic Gaze Data Analysis (SAGA 2013), 24-25.

Pfeiffer, T., J. Pfeiffer, M. Meißner (2013): „Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of Sale,” in: Davis, F., R. Riedl, J. vom Brocke, P.-M. Léger, A. Randolph (Eds.): Proceedings of the Gmunden Retreat on NeuroIS 2013, 3.

Meißner, M., P. Kottemann, R. Decker (2012): “Measuring Brand Concept Maps in Computer-Aided Interviews,” in: ANZMAC 2012 Conference Proceedings.

Meißner, M., R. Decker, S. W. Scholz (2011): “Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis,” in: Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California, TBA, 151-170.

Meißner, M., R. Decker (2009): “An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences,” in: Proceedings of the ISAHP 2009 Conference, University of Pittsburgh (USA), http://www.isahp.org/2009Proceedings/index.htm.

Meißner, M., S. W. Scholz, R. Decker (2008): “AHP versus ACA – An Empirical Comparison,” in: Preisach, C., H. Burkhardt, L. Schmidt-Thieme, R. Decker (Eds.): Data Analysis, Machine Learning, and Applications, Berlin et al.: Springer, 447-454.

Decker, R., M. Meißner, S. W. Scholz (2008): “Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices,” in: Kalcsics, J., S. Nickel (Eds.): Operations Research Proceedings 2007, Berlin et al.: Springer, 277-282.

Scholz, S. W., M. Meißner, R. Wagner (2006): “Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgment’s Impact on AHP and Conjoint Analysis,” in: Haasis, H.-O., H. Kopfer, J. Schönberger (Eds.): Operations Research Proceedings 2005, Berlin et al.: Springer, 613-618.

Book Sections (Peer-reviewed)

Meißner, M., M. Haurand, C. Stummer (2017): “With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands,” in: Brem, A., J. Tidd, T. Daim (Eds.): Managing Innovation: Understanding and Motivating Crowds, World Scientific, 367-394 [Reprint of [J10]].

Pfeiffer, J., T. Pfeiffer, M. Meißner (2015): “Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions,” in: Iyer, L., D. Power (Eds.): Reshaping Society through Analytics, Collaboration, and Decision Support, Berlin et al.: Springer.

Wagner, R., M. Meißner (2008): “Multimedia for Direct Marketing,” in: Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed., Hershey, IGI Global, 978-985.

Meißner, M., S. W. Scholz, R. Wagner (2008): “Marketing Research using Multimedia Technologies,” in: Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed., Hershey, IGI Global, 880-886.