Martin Meißner
Professor, Ph.D.


Chair of Marketing
Zeppelin University
Am Seemoser Horn 20
88045 Friedrichshafen – Germany


Short Bio

Martin Meißner is Professor of Marketing at Zeppelin University in Germany. He received his Ph.D. in Business Administration (Marketing) from Bielefeld University. His research on visual attention, assistance systems in e-commerce and VR-commerce, judgment and decision-making and preference measurement has been published in the Journal of Marketing Research, Information Systems Research, Journal of Management Information Systems, Organizational Research Methods, and others.

Press photo

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